We Print Postcards and Flyers Using Variable Data Technology.

According to marketing research data, response rates for traditional direct mail is well under 2 percent.

But according to podi.org, the non-profit direct marketing research organization, variable data personalized and customized direct mail pieces have response rates upwards of 200 percent (often even higher).

In the past 5 years of producing variable data postcard mailings our clients have consistently achieved a higher response rate from their mailings compared to traditional non-personalized mailings, and ultimately a higher return of their investment.

...Because You Get A Better Response Rate and Higher ROI.

As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business and drive targeted traffic to your Website. By using the demographic knowledge you already have (client age, education, hometown, gender, etc.), we can develop highly targeted postcards, newsletters and other direct mail printing that recipients will respond to.

Known as “one to one marketing”, variable data printing creates a unique personalized document, one very personal impression at a time. Recent advancements in digital print software have opened up an entirely new way of “connecting” with customers.

...two quick examples:

>>Agfa Digital Press created a personalized poster campaign utilizing variable data and saw an increase in quality leads of 25%.

>>Blue Martini, a provider of customer relationship management applications, launched an individualized direct mail piece featuring a customized message, and a personalized URL to recruit candidates for a Web-based seminar. They realized a 250% to 350% higher registered attendee response and the cost-per-response was less than 40% the price of traditional direct mailing campaigns.

There are many more success stories like these. Variable Data Printing allows your print documents to be personalized and customized, giving true relevance to your marketing, increasing response rates and, ultimately, your ROI.

Contact us today to learn more about how we can help you achieve your marketing goals by simply leveraging proven variable data print technology. Call (866) 517-7277.

Relevant Marketing Begins With Good Data

We also offer data extraction and transformation services with advanced analysis and highly competent data mining for personalized and customized communications.

Our team of data specialists extract your ERP systemwide data and transform it to produce effective and pertinent data-driven marketing.

We Also Host Your Marketing Documents Online.

This 'e-commerce print ordering' component gives you a brand-controlled publishing portal to customize and localize collateral and campaigns.

In plain English: your print documents are stored, ordered, and managed on the Internet to give you control, convenience, and cost-savings.

This easy to use document hosting is available 24/7, and the user-friendly Webpages and quick print turn-around help make your direct marketing relevant and timely as well – a powerful combination.