How Print Symphony works ­ for your business.

Mass Customization

Print Symphony’s Variable Data Printing (VDP) technology enables your customer data to merge with an assortment of graphics, images, and text for “mass-customization” rather than mass production of the same static document. The variable document components merge on-the-fly as it streams onto the press. Your result: beautiful full-color documents, customized to each customer, with the highest offset print quality.

Versioning

The same technology that is used for mass customization allows for one-at-a-time document versioning, perfect for companies with multiple offices, independent sales reps, third party retailers or franchises.

For example, a sales rep could version your pre-approved and designed promotional handout with his/her specific photo and information before sending the order directly to the press. Because the design and approval teams never had to intervene beyond a single, initial involvement, their valuable time is saved for more important projects.

Or, a franchisee could create and order this month’s point of purchase poster from your approved graphic and image library, proof the document online, and send the order directly to the press. You eliminate the costs of warehousing and fulfillment while still protecting your brand and providing the customization your franchisee and reps crave.